Estée Lauder Companies’ 2010 Breast Cancer Awareness Campaign has launched a bold and provocative campaign theme entitled: Connect. Communicate. Conquer. Prevent Breast Cancer. One Woman at a Time. Wear It. Share It. The Pink Ribbon. This new campaign draws its inspiration from Mrs. Estée Lauder’s “High-Touch” method of reaching consumers through “Telephone, Telegraph, Tell-A-Woman.” Their approach to conquering breast cancer reinterprets this powerful messaging into a philanthropic mission for today’s modern and fast-paced culture.
Today, we are making more progress than ever and reaching more people each year with the message that if localized breast cancer is detected early, it’s 98% curable. While the American Cancer Society estimates more than 1.3 million people worldwide were diagnosed with breast cancer, the good news is that mortality rates continue to fall, and we believe this is due in part to better treatments, early detection and greater awareness of the importance of breast health. But we must continue to persist and pursue, and raise as much money for research as possible, to attain what we all believe is possible in our lifetime – a world without breast cancer.
This month, October, 14 of Estée Lauders brands will be selling 20 fabulous beauty products to raise funds for The Breast Cancer Research Foundation® (BCRF), an independent, not-for-profit organization that is dedicated to funding breast cancer research and currently supports 173 researchers around the world. (To learn more about BCRF, visit www.bcrfcure.org). These wonderful products cover all beauty categories -- Skin care, Makeup, Fragrance and Hair care – and include products from brands such as La Mer, Bobbi Brown, Clinique, Jo Malone, Aveda, Bumble + Bumble, Lab Series, Origins and more. Evelyn Lauder, Senior Corporate Vice President of The Estée Lauder Companies and Founder and Chairman of The Breast Cancer Research Foundation, along with celebrity spokesperson Elizabeth Hurley, have also designed special lip collections to raise funds.
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Aveda Hand Relief $21
One of my favorite hand creams ever! Incredibly rich moisture therapy soothes dry hands, leaving them noticeably softer and smoother. Hydrating plant-derived emollients, humectants, exfoliating fruit acids as well as antioxidants, including vitamins A and E, help diminish signs of aging and provide optimal relief. Donation is $4.00 from each sale of the Breast Cancer Awareness Hand Relief, with a maximum donation of $300,000.
Bobbi Brown Pink Shimmer Brick Compact $38
Exclusive, limited-edition Pink Shimmer Brick Compact. Hand-made in Italy, each brick contains five bars of iridescent color. Sweep it along cheekbones, lids or allover for a fresh, soft pink glow. Donation to The Breast Cancer Research Foundation $35,000 in connection with the North American sales. All Bobbi Brown counters in the USA and bobbibrown.com. Limited-edition release beginning in October 2010.
Clinique Dramatically Different Moisturizing $35
It has become a Clinique tradition to offer a special limited-edition bottle of its best-selling Dramatically Different Moisturizing Lotion. This year's edition features a collectable Clinique key ring with a Pink Ribbon heart charm and Clinique "C" charm. $10.00 per this special-edition Dramatically Different Moisturizing Lotion sold during the month of October, while supplies last.
DKNY Be Delicious Fresh Blossom Coffret $38
Be sweet. Be playful. Satisfy your every mood. The DKNY Be Delicious/Fresh Blossom Coffret is perfect for the tried and true who want to take their favorites on the go. $15,000 to be donated to Breat Cancer Research Foundation.
Estee Lauder Pink Ribbon Collections $25 each
The Evelyn Lauder Lip Design Collection and the Elizabeth Hurley Lip Design Collection - both available at Estee Lauder. Every purchase from this collection helps raise awareness, but does not affect our donation to The Breast Cancer Research Foundation. Estée Lauder will make a $500,000 donation to The Breast Cancer Research Foundation.
Check here for more beauty products available through this campaign, as well as to learn more about Breast Cancer Awareness and this event!
Connect with everyone you know and Communicate the importance of breast health and early detection to Conquer this disease one woman at a time!
